Labelexpo 2025: The Label Trail - exclusive demos
The Label Trail: A Guided Journey Through the Future of Label Production at Labelexpo Europe 2025
Eight leading technology companies- Avery Dennison, CERM, CarbonQuota, Esko, Grafisk Maskinfabrik (GM), KURZ, SCRIBOS and Xeikon are proud to announce their collaboration on The Label Trail, a guided experience during Labelexpo Europe 2025. This initiative provides attendees with an end-to-end exploration of the modern label production process, focusing on carbon measurement and sustainability, automation, and innovative smart packaging solutions.
From September 16 to 19, 2025, at Fira Gran Via in Barcelona, visitors will have the opportunity to follow the fictional brand “Dancing Fish” as it is expanding into the nutritional supplements market and needs new labels for its products to meet new market demands, whilst measuring and reducing its carbon footprint.
To ensure product authenticity and consumer safety, brand protection features need to be integrated into the labels of its new nutritional supplements line. The Label Trail encompasses every stage of the label creation journey—from job specification, order handling, prepress and automated carbon footprinting to digital printing, embellishment, and finishing.
Exclusive demos from concept to consumer
Participants will gain insights into how low-impact materials, carbon measurement and sustainable processes contribute to reducing environmental impact, aligning with the industry's commitment to sustainability.
The Label Trail also delves into the integration of smart packaging technologies, illustrating how digital content and traceability features enhance consumer engagement and meet compliance requirements.
Furthermore, industry experts will provide valuable knowledge on topics such as carbon data management, regulatory compliance, and supply chain transparency.
Each guided tour lasts approximately 60 minutes and is limited to 20 participants to ensure an engaging and informative experience. With 14 time slots available over the four-day event, early registration is recommended to secure a preferred time.
Join The Label Trail, a unique, guided experience at Labelexpo Europe 2025, where you'll explore the complete label production process from start to finish. From concept to consumer, discover exclusive demonstrations showcasing the latest in sustainability and carbon measurement, automation, and smart packaging innovations.
The Label Trail aligns with Labelexpo Europe 2025’s focus on automation and sustainability, reflecting the industry's commitment to innovation and environmental responsibility.
Connecting eight leading exhibitors, with a label industry subject matter expert as your tour guide, The Label Trail gives you insights that you simply won’t find on your own. Expect live demonstrations at the partner booths and rich background information during the walk from one booth to the other. This is what we’ll cover.
PREPRESS
How MIS and prepress data integration automates job specification and prepress workflow. Assess carbon footprint of the label based on real production data. Integrate consumer experience from the start.
PRINTING & EMBELLISHING
Watch revamped labels come to life, meeting modern consumer expectations.
FINISHING
Discover how digital content and traceability features elevate customer engagement and ensure compliance across your supply chain.
Explore the latest innovations in automation, printing, and packaging, presented by leading industry experts:
PREPRESS - By CERM and Esko
Management Information Systems (MIS), workflow automation and prepress tools.
CARBON FOOTPRINT – By CarbonQuota
Automated product carbon analytics across the label lifecycle.
LABEL MATERIALS, PRINTING & EMBELLISHING - By Avery Dennison, Xeikon, KURZ
Label materials, Digital printing, embellishment techniques, and brand protection features.
PROTECTION & CONSUMER ENGAGEMENT - By KURZ SCRIBOS
Copy-protected QR codes ensure product authenticity while offering consumers direct access to key product details.
FINISHING - By GM, Grafisk Maskinfabrik
Innovative converting & embellishing solutions for labels and more.
Save your spot! REGISTER HERE
