Grafisk Maskinfabrik Changes Name to GM Finishing
Grafisk Maskinfabrik A/S transitions to GM Finishing, marking a natural evolution toward a refined and truly international brand.
[Birkerød, Denmark] – Grafisk Maskinfabrik today announced that the company is changing its name to GM Finishing. The name change marks a natural next step in the company’s development and reflects its strong international presence, expanded product portfolio, and future growth ambitions.
For decades, Grafisk Maskinfabrik has been a trusted supplier of high-quality finishing solutions to customers around the world. As the company’s activities and customer base have grown increasingly global, the new name better represents who the company is today: a modern, international partner delivering advanced finishing solutions across markets and applications.
“GM Finishing is a natural continuation of our identity,” says Uffe Nielsen, CEO of GM Finishing. “Many of our customers and partners already know us as ‘GM’, and our solutions extend far beyond traditional graphic applications. The new name clearly communicates our focus on finishing technologies while making it easier for customers worldwide to recognize and engage with us.”
The rebranding aligns GM Finishing more closely with the company’s existing digital presence at gmfinishing.com, as well as its sister brand GM Functionals, available at gmfunctionals.com. Together, the brands reflect a unified strategy: specialized expertise, strong engineering, and a clear focus on delivering value through innovation and reliability.
The name change does not affect ownership, management, or existing customer relationships. All products, services, and commitments remain unchanged.
With GM Finishing, the company looks ahead with a clear and future-oriented brand—one that reflects both its heritage and its ambition to continue shaping the future of finishing solutions.
About GM Finishing
GM Finishing develops and manufactures high-performance finishing solutions for customers worldwide. Building on decades of experience and engineering excellence, the company delivers reliable, innovative systems tailored to modern production environments.
